This project aimed to create a captivating poster design promoting the historic Lovelock 2022 running event, hosted by Run Timaru.

Extensive research guided the development of a visually dynamic concept capturing the energy and spirit of running. Carefully selected imagery showcased the joy and athleticism of the sport whislt paying tribute to the events namesake Jack Lovleock. Bold typography and motivational messaging with a considered use of italics inspired a sense of action and momentum aimed at increasing participation.

The resulting design is an engaging visual representation of Lovelock 2022’s essence and encourages individuals to join the event.