Whilst working for SPF Websites in New Zealand I worked heavily on the branding, marketing and strategy for The Organic Skin Co.
I carried out the development and implementation of many successful email marketing campaigns and strategies including template design and A/B testing. I also maintained and updated the Shopify Plus store, working to existing brand guidelines to create new assets such as a Blog and social media page.
I was responsible for running the Google Ad campaigns and getting the most out of the clients substantial budget. This involved setting up Google Shopping campaigns as well as Performance Max and Discovery/Search Ads.