Tri Total, a dynamic local Welsh Pop/Covers band, approached us with a creative challenge: to craft an exuberant logo that mirrors the electrifying essence of their live performances. Drawing inspiration from contemporary luminaries like Dua Lipa and Taylor Swift, whose artistry seamlessly melds retro aesthetics with a modern edge, we embarked on a design journey that marries nostalgia and innovation. Our logo echoes this fusion, where vibrant hues and sleek typography reminiscent of the 90s intertwine with current design sensibilities. By embracing this trend, the logo becomes a visual ode to the band’s modernity while resonating harmoniously with their target audience, underscoring their relevance in today’s music scene.