As part of a transformative rebranding effort led by Salty Dog Design, Aberpoeth’s identity and online presence were elevated to reflect the premium sauna experience it offers. The brand guidelines were reimagined, moving from a stark black-and-white palette to warm, dark brown tones inspired by the deep wooden aesthetics of saunas. Soft, inviting font choices were introduced to evoke relaxation and sophistication, perfectly aligning with the business’s wellness-focused ethos.

The existing Squarespace website was meticulously redesigned, transforming it from a functional owner-created site into a bespoke, polished platform that exudes elegance. Every design element—rich colors, refined typography, and serene visuals—was chosen to accentuate the high-quality sauna experience. The new site integrates a seamless booking system and features dual-language functionality, providing English-to-Welsh translations to honour local culture.

This redesign not only captures the essence of the sauna business but also enhances the customer journey, creating a digital experience as refined and inviting as the physical retreat Aberpoeth offers.