We recently had the pleasure of redesigning the website and refreshing the visual identity for King Arthur’s Labyrinth — a unique underground storytelling attraction set in the mountains of Mid-Wales. The aim of the project was to create a digital experience that better captures the mysterious, mythic atmosphere visitors experience when they explore the labyrinth itself.

The redesign introduced a refined visual identity built around a rich burgundy and coral red colour palette, helping the site feel both magical and distinctive among UK visitor attractions. We also introduced the serif typeface Caudex for headings, a font that naturally evokes a sense of folklore and history while adding character and readability throughout the site.

Alongside the branding updates, the website was restructured to provide clearer navigation and a smoother journey for visitors planning their trip. By combining atmospheric design, improved usability and a cohesive visual language, we created an online presence that reflects the intrigue and storytelling heritage at the heart of King Arthur’s Labyrinth. The result is a site that feels immersive, memorable and well suited to one of Wales’ most distinctive attractions.