Salty Dog Design was approached by Phily Bowden to redesign her merchandise website. Initially, we revamped her Shopify store to be more dynamic and to better incorporate the personality she showcases on her YouTube channel.

Following the successful redesign of her website, Phily then asked us to reimagine her entire brand. Her brand embodies a fun and playful spirit while also being age-appropriate and modern. It is trendy and reflects Phily’s vibrant personality, catering to her young and sporty demographic.